An Intro to B2C Marketing Automation
This is a great article. I think there are plenty of grey areas between certain types of more sophisticated B2C marketing (considered purchases e.g. cars) and types of B2B marketing that could be explored as the lines tend to blur here.
Also, it would very useful to look at the cost/value/benefit equation as well to see what you get for your money. Obviously the big enterprise boys charge healthily for their products so how much ”bang for your buck” can you get from the SMB products…is there a substantial difference in effective functionality or can a small guy on a limited budget now compete with the big guys?
Read this article to find out more about the future of marketing automation software:
"In the world of marketing automation vendors, business-to-business (B2B) is king. This website, for example, is a fount of knowledge for organizations trying to decide between Eloqua, Marketo, HubSpot, Pardot and the dozen other B2B marketing automation tools that have been seeing triple-digit growth for the last few years."
"But what about business-to-consumer (B2C) marketing automation? In this post, I’ll cover the difference between B2B and B2C marketing automation, major players in this space, and future of B2C marketing automation."
Read more: http://www.marketingautomationsoftware.com/blog/an-intro-to-b2c-marketing-automation-1011612/#ixzz1kfAdTNsG
