Twitter for B2B Lead Generation
Twitter for B2B Lead Generation
It is a misconception that an average Twitter user is young, smart, affluent and tech-savvy. Research (UK Social Media 2010) provides evidence that the average age of a Twitter user is 35-44. Nowadays, a Twitter icon can be seen on most websites, which reflects the popularity of this platform. Most marketers are taking advantage of this opportunity as it helps to engage with clients, strengthen (and create) more relationships and expand the existing network.
The best aspect about Twitter is that any business, regardless of the size, can benefit from it. This is because people tend to follow Twitter to educate themselves about companies they are interested in and the content is most likely to be shared on other pages. In this way, companies can promote their new (or already established websites), blog updates and also upcoming events.
According to ROI Research for performance, Twitter is constantly growing. 53% of people on Twitter recommend companies and/or products in their tweets, with 48% of them delivering on their intention to buy products/services. Moreover, Twitter is not only a great platform for communicating with clients but also a great source to help search engine optimization (SEO).
Download our free whitepaper B2B Social Media & Blogging below:
