Inbound marketing strategy: the choice, not the alternative
In today's world the internet is unquestionably KING. It brings people together from every walk of life. There's no better way to stay connected and get your message heard worldwide.
It is unrivalled in its functions and purpose! According to the recent statistics, 83.2% of the UK's population use the internet daily in their households. In 2010, 30.1 million adults in the UK (60%) accessed the internet almost every day. This is nearly double the 2006 estimate of 16.5 million*
The digitalisation has also spread to various technical platforms allowing users to use internet even more often than before, e.g. mobile phones, tablet PCs etc.
Due to the increased availability and usage of online services available on the internet, people have changed the way they shop, share and discover. Therefore, it is significant for businesses to catch the target customers where they are most likely to be found.
Inbound marketing strategy involves using online tools that are available on various social media platforms to reach thse potential clients. In other words, this particular strategy 'pulls' out the customers by using social media, for instance, blogs, Twitter, facebook, newsletters, LinkedIn, online articlesetc. The key is to get as many clients as possible by producing the best (online) contentand by increasing the level of communication.
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*(ONS Opinions survey from the National Office of Statistics)
