Procter & Gamble CEO Robert McDonald has discovered that social media marketing is free.

1. Search Engine Optimisation

This is a great article. I think there are plenty of grey areas between certain types of more sophisticated B2C marketing (considered purchases e.g. cars) and types of B2B marketing that could be explored as the lines tend to blur here.

Twitter for B2B Lead Generation

Facebook has now reached 30 million users in the UK alone, approximately half of the population.  It can be seen as a 'must-have' in the society we live in just like mobile phones and other items that are regularly being used.  Moreover, facebook is constantly growing and according to the statistics, there are over 800 million users, of which half log in almost every day - this averages about 17 million users per hour alone.  Moreover there are 900 million objects to interact with (groups, pages, communities and events).

'LinkedIn operates the world's largest professional network on the internet with more than 120 million members in over 200 countries and territories.  The network represents a valuable demographic for marketers with an affluent and influential relationship membership.'

The Inside Team is looking for a new business consultant:

As you probably know, blogs are no longer only used as personal diaries for individuals.  It is a low-cost, active marketing tool and if used properly, it can do wonders for you business.  It can extend your business's popularity and clients.  According to the research, 71% of all respondents who maintain blogs for a business (their own or the one they work for) reported that their blogs have increased their visibility within their industry and 56% said that their blog has helped their company establish a positioning as a thought leader within their industry.

In today's world the internet is unquestionably KING.  It brings people together from every walk of life.  There's no better way to stay connected and get your message heard worldwide.

Email blasts, trade shows, ad campaigns, cold calling and press release are no longer the only techniques for lead generation.  This is the age of social media marketing.