An Experian Hitwise report has revealed a surprising trend in the world of Search.  Microsoft’s search engine Bing now accounts for 30% of U.S. web searches.

Presently one of my clients is a communications agency that specialises in internal corporate communications. They identified some 500 companies that will be required to communicate to all their employees the new pension auto enrolment scheme. From August 2012 every company will be required to enrol their employees in a pension scheme. Depending on the organisations size, the Government is phasing in compliance. Every employer will have to tell their employees about the scheme they will be offering and the benefits to them of not opting out. It is illegal for employers to actively encourage opt out.

Inbound Marketing sees your online business as your back garden. At the start you draw up a design (marketing strategy), you put in a few trees (content) here, the odd plant (SEO) there and a few flowers (graphics) dotted around. Over time you add to it (even more content), you cut away the weeds (bad content), you keep adding more pretty things (great content!), you talk to your neighbors about it (social media engagement) and you maintain it, until the next thing you know, you have something reminiscent of the Royal Botanical Gardens in your back yard.

Last week, at the Mirren new business summit in New York, Time Warner's CMO was asked these questions:

 Such a common question and one afflicting tens of thousands of people in the UK as I write this. There is something utterly unfamiliar and downright disconcerting about cold calling and its association with outbound marketing. We all, with a few exceptions, hate it.

Procter & Gamble CEO Robert McDonald has discovered that social media marketing is free.

1. Search Engine Optimisation

This is a great article. I think there are plenty of grey areas between certain types of more sophisticated B2C marketing (considered purchases e.g. cars) and types of B2B marketing that could be explored as the lines tend to blur here.

Twitter for B2B Lead Generation

Facebook has now reached 30 million users in the UK alone, approximately half of the population.  It can be seen as a 'must-have' in the society we live in just like mobile phones and other items that are regularly being used.  Moreover, facebook is constantly growing and according to the statistics, there are over 800 million users, of which half log in almost every day - this averages about 17 million users per hour alone.  Moreover there are 900 million objects to interact with (groups, pages, communities and events).